Photo: Courtesy of Hard Rock Hotel New York
NEW YORK—BBetween Sixth and Seventh Avenues at 48th Street in New York City, Music Row once stood. Until 2018, it housed stores that sold instruments and other musical gear to legends like Jimi Hendrix and the Rolling Stones.
Today it houses the Hard Rock Hotel New York. Opened in April, the 446-room property pays homage to this bygone hotspot of recording studios and music stores through its design, amenities, and guest experiences.
A few blocks down Broadway is the Hard Rock Cafe, which remains a Times Square tourist landmark. But the new hotel offers an elevated take on the kitsch brand, with blue-toned design and gold accents reminiscent of the city at dusk, sculptural artwork, and (of course) sprinklings of New York rock memorabilia like Lady Gaga’s patent leather boots. and Joey Ramone’s leather motorcycle jacket.
Led by New York-based design firm Jeffrey Beers International, Hard Rock Hotel New York offers a modern take on the rock-and-roll aesthetic for which the globally acclaimed company is known.
“An established brand like Hard Rock has such a rich history and sets such a high level of expectation with customers that the biggest challenge as a designer is to ensure that you not only meet those expectations, but that you outrun them,” said Tim Rooney. , project manager and director at Jeffrey Beers International. “Particularly when designing an urban hotel in the center of Times Square in the world’s most glamorous city, the design of the Hard Rock Hotel New York had to take those expectations to the next level.”
Upon arrival, guests are greeted by an impressive stone floor featuring a circular pattern of sound waves and a grand marble staircase, which has the illusion of being held up by guitar strings. On the 36th floor is the Rock Star Suite, a glass-enclosed penthouse with city views, original contemporary artwork, bespoke musical memorabilia and one of the largest terraces for entertaining in New York City at 1,600 feet squares. On the first level, the suite features an open-plan living and dining area with a butler bar and pantry, outdoor bar, direct access to the RT60 rooftop bar and lounge, and more.
“Each space had to evoke the glamor and depth of the New York music scene,” Rooney said. “Every great musician in the world has played here and contributed to New York’s musical history, and that legacy continues to this day. The design of this hotel was meant to tell that story.
The Venue on Music Row is a two-story entertainment space inspired by the jazz clubs, speakeasy and dinner theaters of old New York. The venue will host performances as well as fashion shows, after parties and gala dinners.
Translating the energy of a rock show into a hotel design makes sense for a large property set in the middle of bustling Times Square.
“When designing large-scale projects like the Hard Rock Hotel New York, we pay close attention to how guests flow through spaces and how this constant flow of movement can be controlled to create spaces intimate and inviting places to relax and linger,” Rooney said. “Boutique hotels generally want to create a more residential feel while these larger-scale projects want to create excitement and energy.”
See more of the interior of the Hard Rock Hotel New York.